A New Mascot for the New CFPG

A New Mascot for the New CFPG
by Erin Walls | Co-owner

This year, CrossFit Playground celebrated their 10 year anniversary as a CrossFit affiliate. Looking back over the course of 10 years, CrossFit has evolved greatly and so has CrossFit Playground. I remember my introduction to CrossFit, curiously searching about it on YouTube to find videos of monstrous looking people, ripped and bleeding hands, and a Rhabdo Clown as their mascot. I often wonder as a marketer, what the hell were these people thinking? And furthermore, how did I even end up here?

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At CrossFit Playground, we proudly displayed the Strong Man – a large and in charge individual, his muscles ripping through his shirt, barbell overhead, and don’t get in his way, he’ll crush you! We loved the Strong Man. We took lots of pictures with him and when we moved to another location on Dr. Foote Road, we cut him right out of the wall and brought him with us. 

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Fast forward to now, CrossFit has really shifted its focus. On YouTube – you’ll still see those badass Athletes crushing weights we can’t even fathom, but you’ll also see your Best Friend, your Grandmother, your Teacher, your Kid, and your Dad – all doing variations of CrossFit and benefiting greatly from a Functional Level. The focus at CFPG has changed as well and we couldn’t be more thrilled with our direction. This brings me to the point of this post – one morning while at CFPG and sporting some OG Strong Man apparel, a member said to me, “I like your hoodie! You guys should reprint those!”

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That statement stuck with me and caused me to reassess my relationship with the Strong Man. I loved him for his roots but he wasn’t a representative of CFPG anymore and for the many new members we had acquired, he doesn’t even exist. Bryan, Shelby, and Dave all felt the same. And that’s when the decision was made to recreate the Strong Man.

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My brother, Ian who’s a storyboard artist in LA came to my mind. He was in an advanced drawing class and his Instagram was hopping with short sketches of bodies and their movement. It was really the first time I was following his work closely, as I was so impressed by his progression as an artist. I proposed the idea and he took off. He took a long time showing me something. I know he took the project very seriously. Making this change was a statement and he knew that it needed to be on point.

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Just this week we got on the phone and he sent me his final draft. I sat in silence taking it in for the first time. It was everything I pictured it to be and more. And it’s us, it’s the New CrossFit Playground.

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Here’s a little behind the scenes take of our new mascot:

We’ve paired the Strong Man up with a Strong Woman. Our population at CFPG is largely represented by women and let us tell you, each and every one of them are powerful and deserve representation. In this piece, the man and the woman are equal, they work along side of each other. They’re both putting that barbell up equally and together, they’re unstoppable.

Our Strong Man and Woman have no faces – because they could be anyone. Anyone can do what we do, all they need is the courage to walk through the door. Can you picture your face on one of those bodies? That could be you.

Their bodies are sculptures – works of art. That’s very much in line with what we do at CFPG. Our program is filled with traditional body building – sculpting methodologies combined with the best of CrossFit, giving each member that chance to take their own artistic direction in sculpting their own body. There’s an incredible sense of empowerment that comes along with that and these Athletes are without a doubt, empowered

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I personally am so excited to present this new mascot duo to our community. As someone who’s been a Proud Playgrounder for a long time, I’m excited to have watched the evolution of CrossFit Playground and feel honored to influence its direction moving forward. Plus, my brother created this for us. He’s been to the Playground and knows the energy that exists here. I couldn’t imagine asking anyone else to do the job.

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Without further ado, take a look at the new representatives of CrossFit Playground; these Athletes know what it means to be #playgroundstrong. Look for them on a CFPG Fall Apparel Line … COMING SOON

 

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Bryan - 860.885.4543
Erin - 860.917.4688

CrossFit Playground52 Upton Rd, Colchester, CT 06415